DESIGN · LUXURY BRANDING
End-to-end brand identity for a luxury jewelry house: from strategy to a complete visual system.
ZOHAR · 04 / 14// 01 · THE MISSION
Zohar is a jewelry brand that seeks to go beyond the conventional with exclusive, personalized pieces. The brief was to build its identity from strategy: define its philosophy, mission and vision, identify who it speaks to and how it should communicate, and then translate those decisions into a coherent visual system. The result is a brand guide covering the logo and its versions, palette, typography, applications and guidelines for the digital space.
We connect emotions, we build relationships. Your luxury, your story. Discover the authenticity in every jewel.
The logo expresses the idea of splendor through a minimalist, elegant design. On a deep blue that evokes a calm ocean, soft waves bring movement and fluidity.
The name shines in silver, with square-based letters and subtle curves that balance geometric sophistication with the fluid nature of water. The dark version, in graded blues, widens the brand's uses without losing that connection with the sea.
// WHAT WAS BUILT
// PURPOSE
At Zohar, our mission is to go beyond conventional jewelry to offer authentic, exclusive experiences. We create luxury pieces that do more than adorn: they tell stories, connect emotions and strengthen relationships. With an unwavering commitment to exceptional craftsmanship, we aim to be the first choice for those who seek splendor in every detail.
Our vision is to become a global benchmark in luxury jewelry that goes beyond aesthetics and offers a life experience. We aspire to be recognized not only for the quality and exclusivity of our pieces, but also for the genuine connection we create with every client. We imagine a world where every Zohar jewel is a symbol of authenticity, elegance and a constant reminder of the splendor we all carry within.
// TARGET AUDIENCE
An audience diverse in age and gender that shares an appreciation for authenticity, exclusivity and elegance, and looks for more than an accessory in jewelry: a meaningful experience.
Successful people entering the world of high-value, personalized pieces, looking to express their achievements in a unique way.
People with refined taste looking for jewelry that complements and enhances their personal style.
Those who already know the luxury experience and choose brands that offer authenticity and an emotional connection beyond the product.
People looking for meaningful, personalized gifts for special occasions, who value the exclusivity and quality of each piece.
People who follow the latest jewelry trends and want pieces at the forefront of style.
// DIGITAL STRATEGY
The strategy aims to build awareness, engagement and conversion, positioning Zohar as a leading luxury jewelry brand through an authentic community.
An elegant, easy-to-navigate website with sections that tell the story of each piece and highlight craftsmanship and exclusivity.
Instagram, Pinterest and Facebook as visual showcases: posts that capture the brand's essence and images of real clients sharing their experience.
Stories about the creative process, the craftsmanship behind each piece and behind-the-scenes moments that build an emotional connection with the audience.
Targeted ads for audiences interested in jewelry, fashion and exclusive lifestyles, along with polls, challenges and contests that drive engagement.
Packaging that reflects the quality and exclusivity of the jewelry and turns delivery into a memorable experience.
Tracking sales, social engagement, reach and customer satisfaction to adjust the strategy to the market's response.
// GALLERY
Tap an image to see it full screen.
// VISUAL SYSTEM
Tap a color to copy its code.
ZOHAR
Aa Bb Cc 0123
Cinzel Medium
Logo and headings: elegant, classically inspired.
Zohar Jewelry
Aa Bb Cc 0123
Montserrat Regular
Secondary typeface: modern and legible for body text.
MISSION ACCOMPLISHED
Does your brand need an identity that matches its product?
I design strategic identities that communicate value from the first touchpoint and set you apart from your competitors.