DESIGN · CORPORATE BRANDING
Visual identity for a real estate company that guides its clients to the home they are looking for.
ODEN · 05 / 14// 01 · THE MISSION
ODEN is a real estate company that aims to become the trusted guide for people looking for a home. Buying or renting a home is one of the most important decisions in a person's life, so the brand had to convey guidance, security and professionalism from the very first contact. The brief covered the logo, its color and format versions, app icons, brand patterns and advertising pieces.
The compass always points north.
The logo features a stylized compass that represents the company's ability to guide its clients through every stage of the search, with the clarity such an important decision requires.
The name ODEN comes from the founding partners. The palette combines professional grays with gold accents that bring warmth, prestige and trust.
// WHAT WAS BUILT
// SYMBOLISM
It points the right way and positions ODEN as the ally that supports clients throughout the process.
A precise, reliable instrument, associated with the security clients expect when investing in their home.
It conveys certainty at a moment full of questions, such as choosing a new home.
It represents the path that ends at the ideal home, the brand's core promise.
// TARGET AUDIENCE
People looking for their first home who need guidance to take that step with confidence.
Clients who value professional advice and a solid brand when investing.
Households looking for more space and a company that understands their needs.
// GALLERY
Tap an image to see it full screen.
// PROCESS
Industry, competitors and brand values.
The compass as a guide home.
Sketches, logo, typography and color.
Color versions and formats.
Files ready to implement.
// VISUAL SYSTEM
Tap a color to copy its code.
ODEN
Aa Bb Cc 0123
The Munday
Logotype: minimalist, with square terminals and subtle curves.
MISSION ACCOMPLISHED
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