DESIGN · BRANDING AND PACKAGING
A premium, natural and affordable herbal tea brand: from a name to a complete identity and packaging ready for launch.
AROMÁTICAS ARMONÍA · 06 / 14// 01 · THE MISSION
The client came with a single certainty: the name, Armonía. The goal was to launch a line of high-quality herbal teas, designed to support wellbeing and ease different symptoms, that looked premium while staying affordable. It had to be fit for an important business meeting and, at the same time, within reach of anyone who wants to cool off or relax at home with a quality tea. Starting from that name, I developed the complete identity, the labels for the first launch and a series of custom mockups to present the brand before production. Today the client uses it on its products.
Every cup, a moment of balance.
The symbol is a letter A sprouting stems and leaves: the brand's initial turned into a growing plant. The name and the product read in a single stroke, and the symbol works on its own as a seal, icon or wax stamp.
Elegance comes from a classic-inspired typeface and a palette reduced to forest green and cream; the natural feel, from leaves, kraft and earthy tones. The result is a brand that feels carefully made and high-quality without looking out of reach.
// WHAT WAS BUILT
// THE BRIEF
A high-quality image that does not push buyers away on price or pretension.
Convey a natural, carefully made product with quality ingredients.
Herbal teas designed to support wellbeing and ease different symptoms.
Launch a cold infusion first, Pasión Tropical, and add a hot version later.
// TARGET AUDIENCE
A tea that looks right at an important meeting and makes a good impression on clients and partners.
People who want to cool off at home with a natural, tasty, well-priced drink.
Those who want to relax with a quality tea and take care of their wellbeing.
// PACKAGING
Pasión Tropical is a cold infusion of hibiscus, strawberry, blackberry and lemongrass. I designed its printable pieces for the first package: the parent brand stays understated, while the flavor comes alive with a jungle of tropical flowers, fruits and birds that sparks the craving before the box is even opened.
The flavor name up front, a clear promise ("A fruity symphony of hibiscus, strawberries and blackberries") and the net content: 20 tea bags.
Step-by-step preparation, ingredients, manufacturer details and barcode, ready for retail.
A seal to close the box and tags with the symbol for each tea bag, carrying the brand all the way to the cup.
// CHALLENGES AND SOLUTIONS
The brand had to look fit for a boardroom and, at the same time, approachable for everyday consumers. The answer was understated elegance: two colors, a classic typeface and natural materials like kraft, which communicate quality without suggesting a high price.
A small business cannot always print prototypes of every piece. I used artificial intelligence to generate custom mockups with the real logo and colors, so the client could see the brand on boxes, jars, stationery and even a storefront, and decide with confidence before investing in production.
// GALLERY
Tap an image to see it full screen.
// PROCESS
A name, a dual audience and a first flavor.
The A that blooms like a plant.
Logo, color, typography and pattern.
Printable labels, seal and tea tags.
Brand visualization with AI.
// VISUAL SYSTEM
Tap a color to copy its code.
Armonía
Aa Bb Cc 0123
Citadel of Blackrose
Logotype: classic-inspired serif with organic terminals that evoke stems and leaves.
MISSION ACCOMPLISHED
Does your product need packaging that gets picked at first sight?
I design brands and labels that tell your product's story and make it stand out at the point of sale.