Measurable results
- +30% in the organization of client and campaign data
- +35% productivity with automation tools
- +20% client interaction thanks to the campaigns
DESIGN · MARKETING · WEB
Únicos
A marketing, design and web development agency I co-founded to help companies and startups build a strong, visible brand.
ÚNICOS · 08 / 14- Type
- Own agency, co-founded with a partner
- Period
- 2019 – 2021
- Role
- Co-founder · design and web development
- Tools
- Illustrator · Photoshop · InDesign · WordPress
// 01 · THE MISSION
Breaking the mold
Únicos MKT was a creative agency I founded with a partner, active from 2019 to 2021. Our proposition was an all-in-one service—strategy, visual identity, advertising, digital content and web development—so each client could project a coherent, professional image across every channel without coordinating several providers. We both took part in conceptualizing and designing every project; I also led web development and the digital tools we used to manage clients and campaigns. In 2021 each partner chose a different professional path—in my case, continuing my programming education in Canada—so we closed the agency by mutual agreement.
Limitless creativity, unique solutions for every client.
The agency's identity was built around a vibrant red splash: a symbol of creativity in its purest form, of bursting ideas and of the unconventional thinking we wanted to bring to every project.
The typography pairs "únicos" with "MKT" in a modern dark brown, alongside the "Creative agency" descriptor, to convey approachability and professionalism at the same time.
// WHAT WAS BUILT
Clients
- B2B companies that needed a solid corporate identity
- B2C businesses looking to attract and retain customers
- Startups building their brand from scratch
- Established companies refreshing their image
How we worked
- A two-partner team directly involved in every project
- Shared design work and my own leadership of the web area
- Close attention and tailored solutions for every client
// SERVICE AREAS
What the agency offered
One team supported each client from creating their brand to their presence in print and digital media, ensuring consistency at every touchpoint.
Corporate identity
Creating and refreshing brands: logo and its versions, color palette, typography and a brand manual to ensure consistent use in any application.
Advertising and print design
Flyers, banners, catalogs, brochures and promotional pieces designed to capture attention and communicate offers clearly.
Digital marketing and content
Content strategy, social media templates, banners and newsletters that kept each brand's identity consistent across its digital channels.
Web development
Corporate websites and landing pages in WordPress and custom code, mobile-friendly and aligned with the client's visual identity.
Merchandise and custom prints
Print designs for t-shirts, bags and promotional items that took the brand beyond the screen.
Technology and processes
Databases to manage clients and campaigns, and automation tools that made the agency's internal operations more efficient.
// WORK ARCHIVE
Project archive
Part of the archive from those years was not preserved. These are the recovered pieces, which show the scope and variety of the work done.
Mayorga iStudio
05Visual identity: logo, construction, elements, typography, colors, uses and cover.
Neofity
04Brand manual: colors, fonts, resources, logos, uses and application ideas.
Unikai Creativa
05Logo and its versions, banner, brochure templates, posts and illustration.
MetalTec Colombia
04End-to-end branding: logo, isotype, brochure and flyers.
See the full project →Advertising for clients
03Flyers, banners and promotional pieces.
Logos
01Other brands created at the agency.
Tap an image to see it full screen.
// VISUAL SYSTEM
Color and typography
Tap a color to copy its code.
MISSION ACCOMPLISHED
Results and impact
- A solid, differentiated identity for the agency itself
- A diverse portfolio for clients across many industries
- +20% client interaction thanks to the campaigns
- End-to-end experience founding and running an agency
Looking for a creative partner for your brand?
I combine design, marketing and technology so your brand looks professional and reaches more customers.