02
Visual identity
- Logo with corporate typography
- Isometric "M" isotype
- Color, black and white versions
- Visual identity manual
DESIGN · WEB · SOCIAL
MetalTec Colombia
End-to-end branding from scratch for a metalworking company: visual identity, sales material, website and social media.
METALTEC COLOMBIA · 07 / 14- Client
- Metalworking company (B2B)
- Period
- During Únicos · 2019 – 2021
- Duration
- 3 to 4 months
- Role
- Project lead and creative director
- Tools
- Illustrator · Photoshop · WordPress
// 01 · THE MISSION
An "M" made of beams
MetalTec Colombia designs, builds and maintains crushing machinery for industry. The company needed an image that matched its technical capability and allowed it to compete strongly in the B2B market. From Únicos I led the whole project: creating the brand, sales material for presentations and trade shows, the corporate website and its social media presence, from idea to implementation on every platform.
Solidity, innovation and technical precision.
The isotype is a stylized "M" that evokes beams and metal structures. Its isometric perspective conveys three-dimensionality, solidity and precision, essential attributes in the metalworking industry.
Orange conveys energy and innovation; gray brings solidity and reliability. Together they balance technology with the company's industrial experience.
// WHAT WAS BUILT
03
Web development
- Corporate WordPress website
- Responsive design
- Home, services, company, projects and contact
- Contact form and basic SEO
Print and social
- Folded services brochure
- Flyers with industrial photography
- Facebook and Instagram profiles
- Templates and graphics kit for posts
// PROJECT SCOPE
A brand present on every channel
The project covered every touchpoint between the company and its clients, so the new identity would be perceived consistently in each of them.
Corporate identity
Logo with corporate typography, isometric isotype, color and monochrome versions, and a visual identity manual.
Sales material
A folded services brochure and flyers with industrial photography for presentations, sales visits and trade shows.
Corporate website
A WordPress site that adapts to any screen, with home, services, company, projects and contact sections.
Social media
Facebook and Instagram profiles, templates and a graphics kit to keep communication consistent and on-brand.
// GALLERY
The project in pictures
01 / 04
Tap an image to see it full screen.
// PROCESS
How I did it
- 01
Research
Metalworking sector, competitors and B2B audience.
- 02
Visual concept
Isotype sketches and palette.
- 03
Design and build
Manual, print, web and social.
- 04
Launch
Production, launch and training.
// VISUAL SYSTEM
Color and typography
Tap a color to copy its code.
MISSION ACCOMPLISHED
Results and impact
- A solid corporate image that builds trust in the B2B market
- A complete digital presence: website and active social media
- Sales material for presentations, visits and trade shows
- Modern positioning within a traditional sector
Does your company need a brand that matches its expertise?
I deliver end-to-end branding—identity, sales material, web and social media—so your company competes with a solid image.